Why Information Quality Matters

The events described below actually happened. They document incidents that involve false or fraudulent information, illicit revisions of published works and printing errors. Follow the links below for more information about each incident.

Bogus Information

Moral of the story:

  • Bad information can appear in the news
  • A phone call can save face (A call to Emulex would have exposed the hoax.)

Web Scams

  • Sham Site is a Scam, Federal Trade Commission, 12 February 2004
  • Do-Not-Email registry copies FTC Do-Not-Call site
  • Solicits email addresses

Moral of the story:

  • Scams abound in email and on the Web
  • Know who you are doing business with
  • Insist on a secure Web page for the submission of personal information

Falsified Research

Moral of the story:

  • Professional publications are not immune to bad information
  • Skepticism and verification are your best defenses

Illicitly Edited Works

  • Yahoo News Hacked, Security Focus, 18 September 2001
  • Hacker edited several stories at Yahoo News for 2 months

Moral of the story:

  • Electronic information can be changed surreptitiously after publication
  • Skepticism and verification is your best defense

Bad Information in Print

Moral of the story:

  • Errors appear in print too

Hoax Sources

  • Who Is Robert Klinger? Slate, 12 March 2002
  • Con artist duped Slate reporter into publishing two diary entries he thought came from the CEO of BMW

Moral of the story:

  • Check out (verify) sources
  • Don't rely exclusively on email for communication
  • Consult a technician if you suspect the source of an email

Unreliable or Inaccurate Sources

  • Analysis Gives Health Grades Flunking Marks, Rocky Mountain News, 16 October 2004
  • Rocky Mountain news surveyed physician profiles provided by Health Grades and found they were accurate only 42 percent of the time.
  • Profiles or reports on people are often inaccurate because of errors in reporting information.

Moral of the story:

  • Get information from the primary source when possible
  • The primary source, in this case, is the state medical board
  • Always verify information, especially information about people

View As Slides

Bogus Information

Web Scams

Falsified Research

Illicitly Edited Works

Bad Information in Print

Hoax Sources

Unreliable or Inaccurate Sources